1. Asset Performance Intelligence
Live NOI per asset — rent roll, escalations, CAM recovery, energy cost and capex — with renewal risk scored per tenant and the lease decision modelled before the negotiation starts. Target: Renewal rate up 5-8 points and CAM leakage recovered within two quarters.
Business impact
NOI per sq ft
Build effort
Internal platform
Projected lift
NOI per sq ft
Time to value
From kickoff
Interactions / month
Agent-handled
Automation rate
No human in loop
Net value / year
Revenue + cost avoided − run cost
Payback
Cumulative net positive
Adoption curve
Agent-handled volume vs pre-agent baseline
Baseline (manual process)
Readiness scorecard
Six delivery dimensions
Outcome funnel
How noi per sq ft is produced
- Eligible interactions4,716
- Agent-handled3,61677%
- Qualified outcome1,66646%
- NOI per sq ft won63638%
Usage by geography
Cost mix
Share of run cost
- Inference46%
- Integration26%
- Data prep28%
- Change mgmt13%
Cohort retention
Share of users still using the product weekly
| W1 | W2 | W3 | W4 | W6 | W8 | |
|---|---|---|---|---|---|---|
| Cohort 1 | 105 | 92 | 90 | 77 | 70 | 61 |
| Cohort 2 | 103 | 96 | 87 | 72 | 62 | 57 |
| Cohort 3 | 103 | 94 | 85 | 69 | 59 | 51 |
| Cohort 4 | 104 | 91 | 89 | 74 | 69 | 63 |
| Cohort 5 | 107 | 91 | 85 | 77 | 66 | 52 |
Performance by geography
Indexed 0–100 across five signals
| Volume | Accuracy | Deflection | CSAT | Revenue | |
|---|---|---|---|---|---|
| Ahmedabad | 41 | 49 | 83 | 91 | 98 |
| Gandhinagar | 87 | 66 | 80 | 73 | 53 |
| Bengaluru | 74 | 58 | 100 | 80 | 88 |
| Pune | 48 | 59 | 90 | 77 | 87 |
Model quality
Live vs target
| Metric | Current | Target | 30-day | Status |
|---|---|---|---|---|
| Precision | 82 | 90 | +3.1 | Closing gap |
| Recall | 85 | 85 | +4.4 | On target |
| Grounded-answer rate | 95 | 95 | +1.8 | On target |
| Escalation rate | 12 | 6 | -2.2 | On target |
| P95 latency (s) | 2 | 3 | -0.4 | Closing gap |
| Hallucination flags / 1k | 2 | 1 | -0.9 | On target |
Service levels
90%
Impact score
48%
Delivery ease
86%
Uptime (30 days)
Unit economics
₹ per year, indexed to pilot scale
- Revenue influenced₹2.0Cr
- Cost avoided₹1.5Cr
- Run cost₹42L
- Net value₹2.4Cr
Cumulative ROI by quarter
Channel mix
- Voice9%
- WhatsApp9%
- Web17%
- Field app27%
- Email37%
Language mix
- English35%
- Hindi36%
- Gujarati22%
- Kannada15%
- Marathi26%
Segment performance
Volume, automation and win rate per market
| Market | Interactions | Automation | NOI per sq ft | Value | Trend |
|---|---|---|---|---|---|
| Ahmedabad | 916 | 83% | 28% | ₹77L | t0t1t2t3t4t5t6t7 |
| Gandhinagar | 1,108 | 89% | 23% | ₹88L | t0t1t2t3t4t5t6t7 |
| Bengaluru | 754 | 72% | 34% | ₹54L | t0t1t2t3t4t5t6t7 |
| Pune | 577 | 83% | 40% | ₹77L | t0t1t2t3t4t5t6t7 |
| NRI - USA/GCC | 488 | 89% | 43% | ₹48L | t0t1t2t3t4t5t6t7 |
Experiment log
What we tested on this product
| Experiment | Status | Result | Owner |
|---|---|---|---|
| Prompt v3 vs v2 | Won | +11% noi per sq ft | Aiera Labs |
| Voice-first vs chat-first | Running | +6% so far | Growth Pod |
| Retrieval window 8k → 32k | Won | -6% escalations | Platform |
| Human review threshold 0.7 | Rolled back | no lift | Ops |
| Vernacular tone pack | Running | +5 CSAT pts | CX |
Risk register
Owned mitigations before scale
| Risk | Severity | Mitigation | Owner |
|---|---|---|---|
| Data freshness in source systems | Medium | Hourly sync + staleness alerts | Data Eng |
| Regulatory language in outputs | High | RERA registration numbers | Compliance |
| Field-team adoption | Medium | In-app nudges + weekly coaching drills | Sales Ops |
| Model cost drift | Low | Router to smaller models for routine intents | Platform |
Where it sits in the portfolio
Tap another dot to switch product
Systems it touches
- Live
SAP RE-FX
Lease contracts, escalations, billing and arrears
- In build
BMS / IoT metering
Utilisation, HVAC and energy consumption per floor
- Live
Yardi / property management
Work orders, CAM reconciliation and tenant tickets
- Live
Market comps feed
Micro-market rents and vacancy for benchmarking
Product brief
Who uses it
Asset managers, CFO, leasing heads
Metric it moves
NOI per sq ft
Why Arvind wins
Occupancy defended before notice periods, not after
Guardrails
Applied to every response
- RERA registration numbers
- No assured-return claims
- Broker attribution rules
- Call recording consent
Delivery plan
14-week path to production
Weeks 1–3
Ground the data
Connect 3 product sets, historical conversations and CRM outcomes.
Weeks 4–6
Pilot with one team
Run in Ahmedabad with human review on every output.
Weeks 7–10
Automate the loop
Hand noi per sq ft decisions to the agent with escalation thresholds.
Weeks 11–14
Scale across lines
Roll out to 5 languages and all geographies.
How it works
End-to-end, from signal to learned outcome
01
Capture the signal
Every Voice and WhatsApp interaction, plus CRM and order events, is streamed in and tagged to a customer, Residential and geography.
02
Ground the context
Rent-roll data model indexes the 3 Arvind product sets, pricing rules and policy language so nothing is answered from memory alone.
03
Reason and decide
Renewal risk model scores the situation and picks the next best action — answer, quote, schedule, escalate — with a confidence threshold behind it.
04
Act in the workflow
NOI scenario engine writes back into CRM/ERP and fires the customer-facing action in English or Hindi, so the team sees it where they already work.
05
Learn from outcome
Won/lost and noi per sq ft outcomes flow back nightly; prompts, thresholds and routing are retuned every fortnight.
Data it runs on
Sources, contents and refresh cadence
- Streaming
Conversation history
Voice, WhatsApp, Broker network, Portals, Site walk-in transcripts with intent, objection and sentiment labels.
- Hourly
Catalogue & pricing
Residential · Commercial · Services with specs, availability and approved commercial language.
- 15 min
CRM outcomes
Stage moves, win/loss reasons and owner activity per enquiry.
- Hourly
Operations systems
ERP order, stock, dispatch and service records used to answer status questions.
- Daily
Market signals
Demand and competitor movement across 5 geographies via DeployOneSense.
Customer & team journey
1Trigger
Asset managers, CFO, leasing heads hits the moment this product exists for — renewal rate up 5-8 points and cam leakage recovered within two quarters
2Agent acts
Aiera responds within seconds on Voice, grounded in the live catalogue and the customer's own history.
3Human in the loop
Anything below the confidence threshold, or touching RERA registration numbers, routes to a named owner with full context attached.
4Close the loop
Outcome is written back, the customer gets a summary on WhatsApp, and noi per sq ft is attributed to this product.
Metric tree
What we steer and what we protect
North star
NOI per sq ft
Drivers
- Agent-handled share of eligible interactions
- First-response time and resolution time
- Qualified outcomes per 100 conversations in Ahmedabad
- Repeat engagement within 30 days
Guardrail metrics
- Grounded-answer rate above 95%
- Escalation rate inside agreed band
- RERA registration numbers
- Run cost per conversation below target
Squad to build it
Who is needed and for what
- 0.5 FTE
Product owner (Arvind)
Scope, adoption and the business case
- 1 FTE
Conversation designer
Prompts, tone and 5-language scripts
- 1 FTE
Data / integration engineer
CRM, ERP and telephony wiring
- 0.5 FTE
ML engineer
Scoring models, evaluation harness, drift
- 0.2 FTE each
Ops champion per market
Floor adoption across 5 geographies
Commercials
How the product pays for itself
- Delivery model
- Internal platform
- Cost drivers
- Inference volume, telephony minutes, integration upkeep
- Charge basis
- Per market licence + usage
- Break-even
- 5 months at pilot volume
- Scale unit
- One geography × one Residential
Rollout waves
Scope and the exit test for each wave
Wave 1 — Prove
Ahmedabad, Residential, human review on every output.
Exit test: NOI per sq ft beats manual baseline on 200+ conversations.
Wave 2 — Automate
Add Gandhinagar and Hindi; agent acts without review above threshold.
Exit test: Escalation rate under 10% for four straight weeks.
Wave 3 — Extend
All 3 product sets and 5 channels, wired into CRM reporting.
Exit test: Adoption above 70% of eligible interactions.
Wave 4 — Compound
Roll across 5 geographies and share the model with sibling Arvind businesses.
Exit test: Net value positive at run-rate; owned by business-as-usual team.
Dependencies to unblock
Needed before wave 1 starts
- API access to CRM and ERP for Arvind Real Estate
- Approved language pack for English, Hindi, Gujarati, Kannada, Marathi
- Telephony numbers and consent records for outbound
- Sign-off on RERA registration numbers
- Named market champions for floor adoption
Open questions for the business
Answer these to lock the scope
- Which Ahmedabad team runs the pilot and who signs off on outcomes?
- How far back does usable conversation history go for Residential?
- What confidence threshold is acceptable before the agent acts unattended?
- Which existing report does noi per sq ft get compared against?