Ad spend & performance

Where the money goes, what it returns, and what Aiera recommends moving.

Monthly spend

₹1.43 cr

All channels

Blended CPL

₹1,897-9%

Cost per lead

Best ROAS

5.67x

Ready-to-move inventory — WhatsApp

Qualified rate

38%+6%

Post-conversation

Spend by channel

  • Portals₹41.0 L
  • Google₹33.0 L
  • Meta₹27.0 L
  • Broker incentives₹36.0 L
  • WhatsApp₹6.0 L

Reallocation simulator

Shift budget out of Broker activation month — Google

Move 0% (₹0) into Ready-to-move inventory — WhatsApp

Projected extra leads: 0 · projected ROAS impact +0.00x

Campaign performance

CampaignChannelSpendLeadsCPLROASStatus
Ready-to-move inventory — MetaMeta₹11.0 L911₹1,2075.31xScaling
Ready-to-move inventory — GoogleGoogle₹32.0 L953₹3,3584.7xPaused
Ready-to-move inventory — WhatsAppWhatsApp₹10.0 L311₹3,2155.67xLive
Commercial yield story — MetaMeta₹20.0 L1,381₹1,4483.41xLive
Commercial yield story — GoogleGoogle₹30.0 L562₹5,3382.93xPaused
Commercial yield story — WhatsAppWhatsApp₹22.0 L647₹3,4002.89xScaling
Broker activation month — MetaMeta₹38.0 L1,062₹3,5782.19xLive
Broker activation month — GoogleGoogle₹21.0 L1,159₹1,8121.04xLive
Broker activation month — WhatsAppWhatsApp₹3.0 L554₹5424.36xScaling