Growth pilot

Turn every inbound property enquiry into a scheduled visit within 10 minutes, 24×7, in five languages.

30-day pilot · Aiera agents

Enquiries / month

7,410+18%

All channels

Qualified

1,940+26%

Scored above 70

Meetings / visits

890+21%

Booked by Aiera

Won

112+14%

Closed this quarter

Growth funnel

Conversation-led demand

  • Reach12,40,000
  • Enquiries7,410
  • Contactable5,210
  • Qualified1,940
  • Visits890
  • Deals closed112

Pilot forecast

Indexed wins, next 6 months

  • M177
  • M2156
  • M3148
  • M4212
  • M5260
  • M6259

Growth plays

StagePlayMotionChannelBaseline → targetOwnerStatus
AttractReady-to-move inventory always-on adsReactivationVoice35% → 59%Anita JoshiQueued
AttractCommercial yield story always-on adsInboundVoice12% → 58%Arjun NairLive
CaptureInstant Voice pickupReactivationSite walk-in36% → 50%Sneha DesaiQueued
CaptureInstant WhatsApp pickupInboundWhatsApp40% → 77%Fatima PatelLive
QualifyEnd-user family qualification scriptOutboundPortals28% → 69%Fatima DesaiQueued
QualifyYield investor qualification scriptPartner-ledVoice38% → 45%Priya MenonLive
ConvertTicket size objection playbookInboundWhatsApp15% → 52%Priya DesaiTesting
ConvertRental yield proof objection playbookOutboundWhatsApp25% → 46%Rohit JoshiLive
RetainResidential lifecycle nurtureOutboundBroker network13% → 49%Fatima PatelLive
RetainCommercial lifecycle nurtureReactivationBroker network38% → 46%Sneha KhanTesting

Compounding loops

  • Conversation → insight → script

    Nightly batch

    Every call is scored, objections are clustered and the winning rebuttal ships back into the Arvind Real Estate agent script weekly.

  • Insight → campaign

    Weekly review

    Rising demand signals in Ahmedabad auto-generate creative briefs and budget shifts in the marketing studio.

  • Lead → nurture → revisit

    Event-driven

    Unconverted enquiries enter a 5-touch multilingual nurture and re-enter the pipeline on intent.

  • Outcome → model

    Fortnightly

    Won/lost labels retrain scoring so budget follows the segments that actually close.

Unit economics

Today vs pilot

  • First response time

    3 hrs 10 min18 sec

  • Cost per qualified enquiry

    ₹1,950₹1,220

  • Broker attribution accuracy

    82%99%

  • Conversations / month

    6,10024,800

4-week sprint

  1. Instrument

    Week 1

    Numbers, WhatsApp and CRM wired; 3 product sets grounded.

  2. Capture

    Week 2

    Inbound answered 24×7 in top two languages with live handoff.

  3. Qualify

    Week 3

    Scoring live, objection library published, coaching cards to the floor.

  4. Compound

    Week 4

    Outbound nurtures, campaign feedback loop and exec dashboard handover.

Impact simulator

Drag to model conversion uplift

At +25% conversion uplift, Arvind Real Estate closes 140 deals versus 112 today.

Guardrails applied: RERA registration numbers, No assured-return claims.