Growth pilot

Qualify every RFQ within an hour and raise win rate from 27% to 35%.

30-day pilot · Aiera agents

Enquiries / month

412+18%

All channels

Qualified

174+26%

Scored above 70

Meetings / visits

96+21%

Booked by Aiera

Won

30+14%

Closed this quarter

Growth funnel

Conversation-led demand

Indexed wins, next 6 months

Stage	Play	Motion	Channel	Baseline → target	Owner	Status
Attract	FR compliance upgrade always-on ads	Outbound	Distributor network	24% → 62%	Divya Joshi	Live
Attract	Composites for EV always-on ads	Inbound	Voice	17% → 47%	Sneha Menon	Testing
Capture	Instant Voice pickup	Inbound	Voice	13% → 77%	Karthik Iyer	Queued
Capture	Instant WhatsApp pickup	Referral	Distributor network	25% → 51%	Karthik Desai	Testing
Qualify	Plant EHS head qualification script	Outbound	RFQ inbox	34% → 75%	Sanjay Kulkarni	Queued
Qualify	Design engineer qualification script	Referral	RFQ inbox	23% → 65%	Karthik Iyer	Queued
Convert	Certification proof objection playbook	Referral	Voice	28% → 63%	Rahul Kulkarni	Testing
Convert	Unit economics objection playbook	Inbound	RFQ inbox	11% → 59%	Vikram Nair	Testing
Retain	Protective wear lifecycle nurture	Partner-led	Distributor network	31% → 71%	Rahul Nair	Live
Retain	Composites lifecycle nurture	Inbound	WhatsApp	34% → 55%	Fatima Khan	Live

Conversation → insight → script
Nightly batch
Every call is scored, objections are clustered and the winning rebuttal ships back into the Arvind Advanced Materials agent script weekly.
Insight → campaign
Weekly review
Rising demand signals in USA auto-generate creative briefs and budget shifts in the marketing studio.
Lead → nurture → revisit
Event-driven
Unconverted enquiries enter a 7-touch multilingual nurture and re-enter the pipeline on intent.
Outcome → model
Fortnightly
Won/lost labels retrain scoring so budget follows the segments that actually close.

Today vs pilot

Instrument
Week 1
Numbers, WhatsApp and CRM wired; 3 product sets grounded.
Capture
Week 2
Inbound answered 24×7 in top two languages with live handoff.
Qualify
Week 3
Scoring live, objection library published, coaching cards to the floor.
Compound
Week 4
Outbound nurtures, campaign feedback loop and exec dashboard handover.

Drag to model conversion uplift

At +25% conversion uplift, Arvind Advanced Materials closes 38 deals versus 30 today.

Guardrails applied: Standards claims (EN/NFPA), Export control.