Ad spend & performance

Where the money goes, what it returns, and what Aiera recommends moving.

Monthly spend

₹1.38 cr

All channels

Blended CPL

₹1,792-9%

Cost per lead

Best ROAS

5.17x

FR compliance upgrade — WhatsApp

Qualified rate

38%+6%

Post-conversation

Spend by channel

  • Trade shows₹38.0 L
  • LinkedIn₹22.0 L
  • Technical content₹16.0 L
  • Sampling & testing₹34.0 L
  • Distributor support₹28.0 L

Reallocation simulator

Shift budget out of Composites for EV — WhatsApp

Move 0% (₹0) into FR compliance upgrade — WhatsApp

Projected extra leads: 0 · projected ROAS impact +0.00x

Campaign performance

CampaignChannelSpendLeadsCPLROASStatus
FR compliance upgrade — MetaMeta₹5.0 L634₹7893.5xPaused
FR compliance upgrade — GoogleGoogle₹9.0 L298₹3,0203.26xScaling
FR compliance upgrade — WhatsAppWhatsApp₹19.0 L1,227₹1,5485.17xLive
Composites for EV — MetaMeta₹30.0 L1,128₹2,6603.97xLive
Composites for EV — GoogleGoogle₹19.0 L1,163₹1,6343.08xLive
Composites for EV — WhatsAppWhatsApp₹18.0 L1,189₹1,5142.37xScaling
Defence application showcase — MetaMeta₹29.0 L576₹5,0353.53xPaused
Defence application showcase — GoogleGoogle₹8.0 L762₹1,0503.1xPaused
Defence application showcase — WhatsAppWhatsApp₹35.0 L725₹4,8284.35xScaling