Growth pilot

Cut sample turnaround chase-time to zero and grow reorder rate from key accounts by 15%.

30-day pilot · Aiera agents

Enquiries / month

3,180+18%

All channels

Qualified

486+26%

Scored above 70

Meetings / visits

312+21%

Booked by Aiera

Won

96+14%

Closed this quarter

Growth funnel

Conversation-led demand

Indexed wins, next 6 months

Stage	Play	Motion	Channel	Baseline → target	Owner	Status
Attract	Sustainable indigo story always-on ads	Inbound	WhatsApp	24% → 51%	Fatima Shah	Queued
Attract	Spring/Summer sampling push always-on ads	Partner-led	Email-to-agent	27% → 54%	Neha Shah	Queued
Capture	Instant Voice pickup	Referral	Email-to-agent	35% → 59%	Divya Reddy	Live
Capture	Instant WhatsApp pickup	Inbound	Voice	39% → 52%	Neha Gupta	Live
Qualify	Sourcing head qualification script	Partner-led	WhatsApp	20% → 60%	Divya Rao	Testing
Qualify	Product developer qualification script	Inbound	Email-to-agent	19% → 71%	Anita Nair	Testing
Convert	Lead time objection playbook	Referral	WhatsApp	8% → 58%	Vivek Rao	Queued
Convert	MOQ objection playbook	Inbound	Voice	31% → 53%	Imran Reddy	Testing
Retain	Denim lifecycle nurture	Outbound	Email-to-agent	23% → 45%	Sanjay Shah	Live
Retain	Wovens lifecycle nurture	Outbound	Email-to-agent	18% → 51%	Pooja Desai	Live

Conversation → insight → script
Nightly batch
Every call is scored, objections are clustered and the winning rebuttal ships back into the Arvind Textiles agent script weekly.
Insight → campaign
Weekly review
Rising demand signals in USA auto-generate creative briefs and budget shifts in the marketing studio.
Lead → nurture → revisit
Event-driven
Unconverted enquiries enter a 6-touch multilingual nurture and re-enter the pipeline on intent.
Outcome → model
Fortnightly
Won/lost labels retrain scoring so budget follows the segments that actually close.

Today vs pilot

Instrument
Week 1
Numbers, WhatsApp and CRM wired; 3 product sets grounded.
Capture
Week 2
Inbound answered 24×7 in top two languages with live handoff.
Qualify
Week 3
Scoring live, objection library published, coaching cards to the floor.
Compound
Week 4
Outbound nurtures, campaign feedback loop and exec dashboard handover.

Drag to model conversion uplift

At +25% conversion uplift, Arvind Textiles closes 120 deals versus 96 today.

Guardrails applied: Buyer NDA, Certification claims (GOTS/BCI).