Ad spend & performance

Where the money goes, what it returns, and what Aiera recommends moving.

Monthly spend

₹1.67 cr

All channels

Blended CPL

₹2,155-9%

Cost per lead

Best ROAS

5.11x

Sustainable indigo story — WhatsApp

Qualified rate

38%+6%

Post-conversation

Spend by channel

  • Trade shows₹52.0 L
  • Buyer travel₹31.0 L
  • LinkedIn₹14.0 L
  • Sampling cost₹44.0 L
  • Agent commissions₹26.0 L

Reallocation simulator

Shift budget out of Spring/Summer sampling push — Google

Move 0% (₹0) into Sustainable indigo story — WhatsApp

Projected extra leads: 0 · projected ROAS impact +0.00x

Campaign performance

CampaignChannelSpendLeadsCPLROASStatus
Sustainable indigo story — MetaMeta₹33.0 L721₹4,5772.49xScaling
Sustainable indigo story — GoogleGoogle₹39.0 L1,309₹2,9792.61xScaling
Sustainable indigo story — WhatsAppWhatsApp₹42.0 L881₹4,7675.11xScaling
Spring/Summer sampling push — MetaMeta₹25.0 L610₹4,0983.24xLive
Spring/Summer sampling push — GoogleGoogle₹5.0 L722₹6931.89xScaling
Spring/Summer sampling push — WhatsAppWhatsApp₹21.0 L1,325₹1,5852.79xScaling
Nearshoring capacity — MetaMeta₹3.0 L628₹4783.3xScaling
Nearshoring capacity — GoogleGoogle₹7.0 L1,280₹5472.88xScaling
Nearshoring capacity — WhatsAppWhatsApp₹4.0 L274₹1,4602.72xPaused