Growth pilot

Take AMC renewals from 88% to 95% and shorten tender response time to under 24 hours.

30-day pilot · Aiera agents

Enquiries / month

384+18%

All channels

Qualified

128+26%

Scored above 70

Meetings / visits

54+21%

Booked by Aiera

Won

18+14%

Closed this quarter

Growth funnel

Conversation-led demand

Indexed wins, next 6 months

Stage	Play	Motion	Channel	Baseline → target	Owner	Status
Attract	ZLD compliance deadline always-on ads	Outbound	Tender portals	22% → 73%	Rahul Khan	Queued
Attract	Opex-lite rental model always-on ads	Inbound	WhatsApp	15% → 63%	Vikram Patel	Testing
Capture	Instant Voice pickup	Referral	WhatsApp	21% → 45%	Pooja Reddy	Queued
Capture	Instant WhatsApp pickup	Partner-led	Tender portals	21% → 70%	Imran Patel	Queued
Qualify	Plant head qualification script	Inbound	Tender portals	30% → 63%	Arjun Nair	Queued
Qualify	EHS consultant qualification script	Referral	Voice	30% → 75%	Vivek Menon	Queued
Convert	Capex objection playbook	Inbound	Consultants	14% → 54%	Vivek Khan	Testing
Convert	Opex per KL objection playbook	Outbound	Voice	26% → 51%	Priya Reddy	Queued
Retain	Treatment lifecycle nurture	Outbound	Tender portals	31% → 68%	Anita Gupta	Live
Retain	Services lifecycle nurture	Inbound	Consultants	38% → 67%	Meera Reddy	Testing

Conversation → insight → script
Nightly batch
Every call is scored, objections are clustered and the winning rebuttal ships back into the Arvind Envisol agent script weekly.
Insight → campaign
Weekly review
Rising demand signals in Gujarat auto-generate creative briefs and budget shifts in the marketing studio.
Lead → nurture → revisit
Event-driven
Unconverted enquiries enter a 4-touch multilingual nurture and re-enter the pipeline on intent.
Outcome → model
Fortnightly
Won/lost labels retrain scoring so budget follows the segments that actually close.

Today vs pilot

Instrument
Week 1
Numbers, WhatsApp and CRM wired; 3 product sets grounded.
Capture
Week 2
Inbound answered 24×7 in top two languages with live handoff.
Qualify
Week 3
Scoring live, objection library published, coaching cards to the floor.
Compound
Week 4
Outbound nurtures, campaign feedback loop and exec dashboard handover.

Drag to model conversion uplift

At +25% conversion uplift, Arvind Envisol closes 23 deals versus 18 today.

Guardrails applied: Pollution-board norms, Tender confidentiality.