Ad spend & performance

Where the money goes, what it returns, and what Aiera recommends moving.

Monthly spend

₹1.18 cr

All channels

Blended CPL

₹1,849-9%

Cost per lead

Best ROAS

6x

AMC renewal drive — Google

Qualified rate

38%+6%

Post-conversation

Spend by channel

  • Tender & bid costs₹29.0 L
  • Consultant engagement₹23.0 L
  • LinkedIn₹11.0 L
  • Site demos₹18.0 L
  • Service network₹37.0 L

Reallocation simulator

Shift budget out of ZLD compliance deadline — Google

Move 0% (₹0) into AMC renewal drive — Google

Projected extra leads: 0 · projected ROAS impact +0.00x

Campaign performance

CampaignChannelSpendLeadsCPLROASStatus
ZLD compliance deadline — MetaMeta₹24.0 L255₹9,4122.91xScaling
ZLD compliance deadline — GoogleGoogle₹20.0 L1,361₹1,4701.27xPaused
ZLD compliance deadline — WhatsAppWhatsApp₹18.0 L1,078₹1,6704.38xLive
Opex-lite rental model — MetaMeta₹36.0 L1,002₹3,5933.28xLive
Opex-lite rental model — GoogleGoogle₹42.0 L1,014₹4,1425.76xPaused
Opex-lite rental model — WhatsAppWhatsApp₹14.0 L381₹3,6753.96xLive
AMC renewal drive — MetaMeta₹14.0 L259₹5,4053.83xPaused
AMC renewal drive — GoogleGoogle₹39.0 L285₹13,6846xPaused
AMC renewal drive — WhatsAppWhatsApp₹4.0 L748₹5353.53xPaused