Arvind Fashions — Consumer OS
Consumer brand engine: store CRM, loyalty win-back, size/fit assistance and omnichannel conversations across power brands.
Conversations (30d)
Store CRM, WhatsApp, D2C and marketplace
Query deflection
Size, returns and order status without a human
Lapsed members revived
No purchase in 180 days
Win-back revenue
Attributed to Aiera journeys
Avg response time
Across 5 languages
Store stock-locate hits
Cross-store availability answered live
Conversations per week
Voice + WhatsApp handled by Aiera
Channel mix
Where enquiries originate
- Voice17%
- WhatsApp31%
- Store CRM25%
- Marketplace13%
- D2C site15%
Pipeline funnel
Enquiry to won, this month
- Browsing12
- Cart1192%
- Order placed982%
- Exchange556%
- Repeat7
Demand by location
Quality signals
68%
Average lead score
15%
Win rate on scored enquiries
- English21%
- Hindi31%
- Tamil13%
- Telugu17%
- Bengali19%
Geography × channel heatmap
Enquiry density
| Voice | Store CRM | Marketplace | D2C site | ||
|---|---|---|---|---|---|
| Metro NCR | 1 | 6 | 3 | 1 | 1 |
| Mumbai | 4 | 3 | 3 | 1 | 1 |
| Bengaluru | 2 | 2 | 1 | 1 | 0 |
| Hyderabad | 0 | 3 | 2 | 1 | 1 |
| Tier-2 cluster | 1 | 1 | 3 | 2 | 4 |
Stage distribution
- Browsing12
- Cart11
- Order placed9
- Exchange5
- Repeat7
- Churned4
Hot enquiries
Scored by Aiera Predict
Rohit Desai
Belts · Hyderabad · D2C site
₹094Meera Shah
Denim · Tier-2 cluster · Store CRM
₹094Karthik Gupta
Knitwear · Mumbai · Marketplace
₹1.0 L93Arjun Reddy
Denim · Tier-2 cluster · D2C site
₹1.0 L92Sanjay Kulkarni
Dresses · Tier-2 cluster · Store CRM
₹091Vikram Patel
Belts · Hyderabad · WhatsApp
₹090
Recent agent activity
Follow-up sent on WhatsApp to Sneha Gupta
26m ago
Escalated pricing objection to Meera Patel
5m ago
Escalated pricing objection to Rahul Reddy
47m ago
Campaign "Loyalty win-back — Meta" reallocated budget
16m ago
Site visit booked in Hyderabad
46m ago
Site visit booked in Metro NCR
32m ago
Escalated pricing objection to Rahul Reddy
33m ago
Follow-up sent on WhatsApp to Karthik Gupta
1m ago
Conversation-derived insights
What customers actually said this month
Price vs discount drives 28% of drop-offs
Conversations mentioning "price vs discount" convert 22% lower unless the agent responds with a proof point in the first 40 seconds.
Size availability drives 16% of drop-offs
Conversations mentioning "size availability" convert 19% lower unless the agent responds with a proof point in the first 40 seconds.
Return policy drives 32% of drop-offs
Conversations mentioning "return policy" convert 26% lower unless the agent responds with a proof point in the first 40 seconds.
Delivery time drives 20% of drop-offs
Conversations mentioning "delivery time" convert 35% lower unless the agent responds with a proof point in the first 40 seconds.
Brand fit drives 19% of drop-offs
Conversations mentioning "brand fit" convert 37% lower unless the agent responds with a proof point in the first 40 seconds.