Executive reports

The one-page read on Arvind Fashions — pipeline, conversion, cost and where Aiera moved the number.

Pipeline created

₹14.0 L+24%

Per month

Revenue closed

₹2.0 L+17%

7 deals

Marketing spend

₹2.36 cr

All channels

Return on spend

0.01x+0.6x

Closed revenue ÷ spend

Trend

Qualified conversations per week

W1W2W3W4W5W6W7W8

Pipeline by stage

  • Browsing12
  • Cart11
  • Order placed9
  • Exchange5
  • Repeat7
  • Churned4

Where leads come from

  • WhatsApp15
  • D2C site7
  • Store CRM12
  • Marketplace6
  • Voice8

Geography mix

  • Metro NCR17784
  • Mumbai15048
  • Bengaluru12996
  • Hyderabad10944
  • Tier-2 cluster11628

Board narrative

Auto-written from this period's data

Demand. Arvind Fashions generated ₹14.0 L of pipeline this month, led by WhatsApp and concentrated in Metro NCR.

Conversion. Aiera answered every enquiry within 60 seconds and qualified 19 high-intent buyers. The dominant blocker remains price vs discount, now addressed with a proof pack in the first minute.

Efficiency. Cost per qualified conversation fell while coverage went to 100% of calls, releasing the sales floor for high-value meetings.

Next. Reactivate lapsed loyalty members and deflect 40% of size/return queries before they reach a human.

Exports

Share with leadership

  • Board pack (PDF)Scheduled
  • Pipeline detail (CSV)Scheduled
  • Call quality summaryScheduled
  • Campaign performanceScheduled
  • Weekly ops digestScheduled