Growth pilot

Reactivate lapsed loyalty members and deflect 40% of size/return queries before they reach a human.

30-day pilot · Aiera agents

Enquiries / month

68,400+18%

All channels

Qualified

18,600+26%

Scored above 70

Meetings / visits

5,240+21%

Booked by Aiera

Won

1,480+14%

Closed this quarter

Growth funnel

Conversation-led demand

  • Audience reached42,00,000
  • Conversations68,400
  • Engaged41,200
  • Offer opened18,600
  • Orders5,240
  • Repeat within 60d1,480

Pilot forecast

Indexed wins, next 6 months

  • M169
  • M2120
  • M3160
  • M4222
  • M5164
  • M6214

Growth plays

StagePlayMotionChannelBaseline → targetOwnerStatus
AttractFestive drop always-on adsPartner-ledStore CRM19% → 78%Divya DesaiTesting
AttractLoyalty win-back always-on adsReferralVoice36% → 62%Vivek RaoLive
CaptureInstant Voice pickupReactivationVoice26% → 58%Meera DesaiTesting
CaptureInstant WhatsApp pickupOutboundWhatsApp17% → 65%Meera IyerTesting
QualifyLoyalty lapsed qualification scriptReferralStore CRM36% → 63%Divya KulkarniTesting
QualifyNew shopper qualification scriptPartner-ledD2C site31% → 64%Vivek KhanLive
ConvertPrice vs discount objection playbookReferralMarketplace31% → 68%Anita PatelLive
ConvertSize availability objection playbookReferralD2C site21% → 64%Karthik KhanLive
RetainMenswear lifecycle nurtureReferralMarketplace31% → 59%Anita PatelTesting
RetainWomenswear lifecycle nurtureReferralMarketplace29% → 67%Imran PatelTesting

Compounding loops

  • Conversation → insight → script

    Nightly batch

    Every call is scored, objections are clustered and the winning rebuttal ships back into the Arvind Fashions agent script weekly.

  • Insight → campaign

    Weekly review

    Rising demand signals in Metro NCR auto-generate creative briefs and budget shifts in the marketing studio.

  • Lead → nurture → revisit

    Event-driven

    Unconverted enquiries enter a 5-touch multilingual nurture and re-enter the pipeline on intent.

  • Outcome → model

    Fortnightly

    Won/lost labels retrain scoring so budget follows the segments that actually close.

Unit economics

Today vs pilot

  • Cost per resolved query

    ₹46₹7

  • First response time

    3 hrs 40 min9 sec

  • Exchange turnaround

    6 days3 days

  • Win-back rate (180d lapsed)

    4.1%9.6%

4-week sprint

  1. Instrument

    Week 1

    Numbers, WhatsApp and CRM wired; 3 product sets grounded.

  2. Capture

    Week 2

    Inbound answered 24×7 in top two languages with live handoff.

  3. Qualify

    Week 3

    Scoring live, objection library published, coaching cards to the floor.

  4. Compound

    Week 4

    Outbound nurtures, campaign feedback loop and exec dashboard handover.

Impact simulator

Drag to model conversion uplift

At +25% conversion uplift, Arvind Fashions closes 1,850 deals versus 1,480 today.

Guardrails applied: Marketing consent, Return-policy accuracy.