Ad spend & performance

Where the money goes, what it returns, and what Aiera recommends moving.

Monthly spend

₹2.10 cr

All channels

Blended CPL

₹3,929-9%

Cost per lead

Best ROAS

5.47x

Festive drop — Meta

Qualified rate

38%+6%

Post-conversation

Spend by channel

  • Meta₹72.0 L
  • Google₹54.0 L
  • Marketplace ads₹48.0 L
  • WhatsApp₹21.0 L
  • Store CRM₹15.0 L

Reallocation simulator

Shift budget out of Loyalty win-back — Meta

Move 0% (₹0) into Festive drop — Meta

Projected extra leads: 0 · projected ROAS impact +0.00x

Campaign performance

CampaignChannelSpendLeadsCPLROASStatus
Festive drop — MetaMeta₹17.0 L659₹2,5805.47xPaused
Festive drop — GoogleGoogle₹37.0 L163₹22,6995.22xPaused
Festive drop — WhatsAppWhatsApp₹33.0 L1,209₹2,7302.01xLive
Loyalty win-back — MetaMeta₹7.0 L205₹3,4151.75xPaused
Loyalty win-back — GoogleGoogle₹36.0 L154₹23,3774.26xLive
Loyalty win-back — WhatsAppWhatsApp₹8.0 L815₹9822.31xLive
Season-end wardrobe refresh — MetaMeta₹33.0 L744₹4,4353.51xLive
Season-end wardrobe refresh — GoogleGoogle₹25.0 L1,272₹1,9654.49xLive
Season-end wardrobe refresh — WhatsAppWhatsApp₹40.0 L124₹32,2582.98xLive