Growth pilot

Lift site-visit-to-booking conversion by 20% while cutting cost per qualified enquiry by a third.

30-day pilot · Aiera agents

Enquiries / month

9,240+18%

All channels

Qualified

2,380+26%

Scored above 70

Meetings / visits

1,186+21%

Booked by Aiera

Won

135+14%

Closed this quarter

Growth funnel

Conversation-led demand

Indexed wins, next 6 months

Stage	Play	Motion	Channel	Baseline → target	Owner	Status
Attract	Plotted living launch always-on ads	Partner-led	Voice	25% → 78%	Imran Shah	Testing
Attract	NRI investment window always-on ads	Referral	Voice	18% → 55%	Divya Patel	Testing
Capture	Instant Voice pickup	Reactivation	Portal leads	30% → 66%	Sneha Patel	Queued
Capture	Instant WhatsApp pickup	Outbound	Voice	23% → 75%	Rohit Reddy	Queued
Qualify	First-home buyer qualification script	Outbound	Portal leads	26% → 48%	Vivek Rao	Queued
Qualify	Investor qualification script	Referral	WhatsApp	14% → 56%	Imran Rao	Queued
Convert	Price per sq ft objection playbook	Partner-led	Voice	21% → 49%	Vikram Kulkarni	Queued
Convert	Possession timeline objection playbook	Inbound	WhatsApp	29% → 73%	Priya Rao	Live
Retain	Plotted development lifecycle nurture	Inbound	Voice	17% → 54%	Pooja Iyer	Live
Retain	Villas & row houses lifecycle nurture	Outbound	Walk-in	32% → 75%	Rahul Kulkarni	Testing

Conversation → insight → script
Nightly batch
Every call is scored, objections are clustered and the winning rebuttal ships back into the Arvind SmartSpaces agent script weekly.
Insight → campaign
Weekly review
Rising demand signals in Ahmedabad auto-generate creative briefs and budget shifts in the marketing studio.
Lead → nurture → revisit
Event-driven
Unconverted enquiries enter a 3-touch multilingual nurture and re-enter the pipeline on intent.
Outcome → model
Fortnightly
Won/lost labels retrain scoring so budget follows the segments that actually close.

Today vs pilot

Instrument
Week 1
Numbers, WhatsApp and CRM wired; 3 product sets grounded.
Capture
Week 2
Inbound answered 24×7 in top two languages with live handoff.
Qualify
Week 3
Scoring live, objection library published, coaching cards to the floor.
Compound
Week 4
Outbound nurtures, campaign feedback loop and exec dashboard handover.

Drag to model conversion uplift

At +25% conversion uplift, Arvind SmartSpaces closes 169 deals versus 135 today.

Guardrails applied: RERA disclosure, No price commitment on call.