Ad spend & performance

Where the money goes, what it returns, and what Aiera recommends moving.

Monthly spend

₹1.38 cr

All channels

Blended CPL

₹2,026-9%

Cost per lead

Best ROAS

5.33x

Monsoon site-visit drive — Google

Qualified rate

38%+6%

Post-conversation

Spend by channel

  • Meta₹46.0 L
  • Google₹38.0 L
  • Portals₹29.0 L
  • WhatsApp₹7.0 L
  • Offline / events₹18.0 L

Reallocation simulator

Shift budget out of Plotted living launch — Meta

Move 0% (₹0) into Monsoon site-visit drive — Google

Projected extra leads: 0 · projected ROAS impact +0.00x

Campaign performance

CampaignChannelSpendLeadsCPLROASStatus
Plotted living launch — MetaMeta₹23.0 L294₹7,8231.64xScaling
Plotted living launch — GoogleGoogle₹31.0 L657₹4,7182.47xScaling
Plotted living launch — WhatsAppWhatsApp₹18.0 L348₹5,1723.98xLive
NRI investment window — MetaMeta₹41.0 L1,029₹3,9844.55xPaused
NRI investment window — GoogleGoogle₹11.0 L109₹10,0922.83xScaling
NRI investment window — WhatsAppWhatsApp₹41.0 L1,124₹3,6484.1xScaling
Monsoon site-visit drive — MetaMeta₹22.0 L968₹2,2734.97xPaused
Monsoon site-visit drive — GoogleGoogle₹36.0 L902₹3,9915.33xLive
Monsoon site-visit drive — WhatsAppWhatsApp₹23.0 L1,379₹1,6682.01xLive