Innovation Lab

Agent experiments for Arvind SmartSpaces — from idea to shipped, measured against pilot baselines.

Lab ideas

6

Tailored to this business

Avg impact

78/100

Weighted on revenue lift

Experiments running

6

Building, piloting or shipped

Shipped

2

Live in production

Impact vs effort

Where to spend the next sprint

Quick winsBig bets
Impact ↑Effort →

Horizon split

6
  • Now3
  • Next2
  • Later1

Experiment pipeline

  • Idea0%
  • Building17%
  • Piloting50%
  • Shipped33%

Technology building blocks

Most reused across lab ideas

2
1
1
1
1
1
1
1
WhatsAppGradient-boostedCallVoiceLenderDocumentRAGAttribution

AI product concepts

5 platform bets for Arvind SmartSpaces

Launch & Absorption Intelligence

Prototype

One live model of every tower: inventory, absorption velocity, discount leakage, construction spend and collections, re-priced weekly so release sequencing and unit pricing are decisions backed by cashflow, not committee memory.

For CEO, sales strategy, project finance

Absorption + price elasticity modelsCashflow and IRR engineScenario simulator

Edge: Ten years of Arvind township transactions joined to actual construction spend — no portal can rebuild it

Aiera Sales Gallery Concierge

Pilot

A voice-and-screen concierge at the site office that qualifies the walk-in, runs the masterplan and inventory in the buyer's language, holds a unit and books the next action before a manager is free.

For Walk-in buyers, sales managers

Voice LLM with tool callingLive inventory + hold APIRERA-safe language guardrails

Edge: Grounded on live inventory and approved RERA language, so it can commit without a human

Channel Partner Transaction OS

Pilot

Partners run their whole business on WhatsApp — live inventory, unit holds, client registration, documentation status and payout ledger — with attribution locked at first message.

For 480+ channel partners, channel head

WhatsApp Business APIHold + registration enginePayout ledger

Edge: Attribution and payouts in one system removes the disputes that lose partners

Booking-to-Registration Autopilot

Pilot

From booking form to KYC, agreement, stamp duty and registration — documents generated from the CRM record, missing papers chased conversationally, and every milestone visible to buyer, banker and legal.

For CRM team, buyers, legal, bankers

Document generationOCR + KYC validationeSign and payment orchestration

Edge: Cuts the cash-collection cycle, not just paperwork

Household Intent Graph

Prototype

Portal, ad, call, WhatsApp and walk-in signals resolved to one household with a live intent score, so the tele-calling desk works the right fifty families each morning instead of the newest two hundred.

For Sales heads, tele-calling desk, performance marketing

Identity resolutionIntent scoringBudget feedback loop

Edge: Cross-channel identity across portals, ads and site visits that no single platform sees

Idea catalogue

6 plays designed for Arvind SmartSpaces

Site-visit no-show predictor

Now

Nearly 4 in 10 confirmed site visits never happen; sales teams burn Sundays waiting at the sales gallery.

What we build: Score every booked visit on lead source, distance, call sentiment and reschedule history, then auto-run a WhatsApp + voice re-confirm ladder for high-risk slots.

Gradient-boosted risk modelCall sentiment embeddingsWhatsApp template automation
Aiera PredictAiera Engage
Impact
Effort

Tracks Visit show-up rate · payback 5 weeks

Home-loan eligibility pre-check agent

Now

Buyers drop at the finance question; bankers get looped in days later when intent has cooled.

What we build: Conversational eligibility interview in five languages that computes indicative FOIR/LTV, matches lender programmes and hands a warm file to the banking desk.

Voice LLM with tool callingLender rule engineDocument OCR
Aiera ConverseAiera Context
Impact
Effort

Tracks Finance-cleared leads / week · payback 8 weeks

Channel-partner co-pilot

Now

480+ partners ask the same inventory, payout and eligibility questions on WhatsApp all day.

What we build: Partner-facing agent grounded on live inventory, price grids and brokerage rules with attribution captured at first message.

RAG over inventory + price masterWhatsApp Business APIAttribution ledger
Aiera ConnectAiera Context
Impact
Effort

Tracks Partner-sourced bookings · payback 6 weeks

NRI timezone call orchestrator

Next

GCC and US buyers get called during their night; callbacks slip for days across shifts.

What we build: Timezone-aware autonomous dialler that books slots in the buyer's local morning and runs the pitch in their language with FEMA-safe scripting.

Timezone-aware schedulerMultilingual TTS/STTCompliance guardrails
Aiera EngageAiera Converse
Impact
Effort

Tracks NRI connect rate · payback 4 weeks

Booking-intent scoring on every conversation

Next

CP and portal leads are worked in arrival order, not intent order.

What we build: Real-time intent score from transcript signals (budget stated, timeline, competitor named) that reorders the calling queue every 15 minutes.

Transcript feature extractionOnline ranking modelCRM write-back
Aiera SenseAiera Predict
Impact
Effort

Tracks Cost per qualified enquiry · payback 7 weeks

Post-visit objection replay coach

Later

Objections raised at the site never reach marketing or the next call.

What we build: Auto-summarise every visit debrief, cluster objections weekly and push counter-scripts plus creative briefs back to the team.

Topic clusteringLLM summarisationCoaching scorecards
Aiera SenseAiera Brain
Impact
Effort

Tracks Visit-to-booking conversion · payback 9 weeks

Idea

0 experiments

    Building

    1 experiments

    • Home-loan eligibility pre-check agent

      If we deploy home-loan eligibility pre-check agent, cost per qualified lead improves measurably within 30 days.

      +30%Neha Rao

    Piloting

    3 experiments

    • Channel-partner co-pilot

      If we deploy channel-partner co-pilot, response time improves measurably within 30 days.

      +30%Arjun Rao

    • Booking-intent scoring

      If we deploy booking-intent scoring, retention improves measurably within 30 days.

      +9%Sanjay Shah

    • Post-visit objection replay coach

      If we deploy post-visit objection replay coach, retention improves measurably within 30 days.

      +7%Rohit Reddy

    Shipped

    2 experiments

    • Site-visit no-show predictor

      If we deploy site-visit no-show predictor, conversion improves measurably within 30 days.

      +28%Fatima Shah

    • NRI timezone call orchestrator

      If we deploy nri timezone call orchestrator, response time improves measurably within 30 days.

      +18%Sneha Shah