Growth pilot

Push OTIF from 94% to 98% by catching delivery risk two weeks earlier.

30-day pilot · Aiera agents

Enquiries / month

4,860+18%

All channels

Qualified

412+26%

Scored above 70

Meetings / visits

318+21%

Booked by Aiera

Won

962+14%

Closed this quarter

Growth funnel

Conversation-led demand

  • Buyer touchpoints18,600
  • PO conversations4,860
  • Status requests2,940
  • Risk flags raised412
  • Recovered on time318
  • Shipments on time962

Pilot forecast

Indexed wins, next 6 months

  • M176
  • M2153
  • M3135
  • M4239
  • M5186
  • M6338

Growth plays

StagePlayMotionChannelBaseline → targetOwnerStatus
AttractOTIF assurance always-on adsReactivationBuyer portal20% → 75%Vikram NairQueued
AttractNearshore capacity always-on adsInboundVendor calls28% → 52%Sanjay PatelLive
CaptureInstant Voice pickupReferralWhatsApp25% → 45%Rahul ShahQueued
CaptureInstant WhatsApp pickupReferralBuyer portal10% → 56%Rahul PatelLive
QualifyBuyer merchandiser qualification scriptReactivationVendor calls35% → 55%Sneha ShahLive
QualifyVendor factory qualification scriptReferralWhatsApp13% → 51%Pooja GuptaQueued
ConvertDelivery slippage objection playbookPartner-ledVoice37% → 78%Sanjay MenonQueued
ConvertCosting objection playbookReactivationBuyer portal38% → 67%Rahul NairLive
RetainBottoms lifecycle nurtureOutboundVendor calls38% → 59%Sanjay KulkarniQueued
RetainTops lifecycle nurtureOutboundWhatsApp11% → 72%Divya PatelQueued

Compounding loops

  • Conversation → insight → script

    Nightly batch

    Every call is scored, objections are clustered and the winning rebuttal ships back into the Arvind Garmenting agent script weekly.

  • Insight → campaign

    Weekly review

    Rising demand signals in Ethiopia auto-generate creative briefs and budget shifts in the marketing studio.

  • Lead → nurture → revisit

    Event-driven

    Unconverted enquiries enter a 6-touch multilingual nurture and re-enter the pipeline on intent.

  • Outcome → model

    Fortnightly

    Won/lost labels retrain scoring so budget follows the segments that actually close.

Unit economics

Today vs pilot

  • Buyer status query load

    620/week to merchandisers118/week

  • Delay detection lead time

    4 days16 days

  • OTIF

    94%96.2%

  • Air-freight rescue spend

    ₹46 L/quarter₹19 L/quarter

4-week sprint

  1. Instrument

    Week 1

    Numbers, WhatsApp and CRM wired; 3 product sets grounded.

  2. Capture

    Week 2

    Inbound answered 24×7 in top two languages with live handoff.

  3. Qualify

    Week 3

    Scoring live, objection library published, coaching cards to the floor.

  4. Compound

    Week 4

    Outbound nurtures, campaign feedback loop and exec dashboard handover.

Impact simulator

Drag to model conversion uplift

At +25% conversion uplift, Arvind Garmenting closes 1,203 deals versus 962 today.

Guardrails applied: Buyer code of conduct, Audit trail.