Ad spend & performance

Where the money goes, what it returns, and what Aiera recommends moving.

Monthly spend

₹1.32 cr

All channels

Blended CPL

₹1,522-9%

Cost per lead

Best ROAS

5.84x

OTIF assurance — Meta

Qualified rate

38%+6%

Post-conversation

Spend by channel

  • Buyer servicing₹24.0 L
  • Vendor development₹31.0 L
  • Logistics premium₹46.0 L
  • QA & audits₹19.0 L
  • Trade shows₹12.0 L

Reallocation simulator

Shift budget out of Nearshore capacity — Google

Move 0% (₹0) into OTIF assurance — Meta

Projected extra leads: 0 · projected ROAS impact +0.00x

Campaign performance

CampaignChannelSpendLeadsCPLROASStatus
OTIF assurance — MetaMeta₹33.0 L1,043₹3,1645.84xPaused
OTIF assurance — GoogleGoogle₹27.0 L1,385₹1,9492.06xLive
OTIF assurance — WhatsAppWhatsApp₹39.0 L1,095₹3,5621.71xPaused
Nearshore capacity — MetaMeta₹42.0 L503₹8,3502.31xLive
Nearshore capacity — GoogleGoogle₹23.0 L756₹3,0421.62xScaling
Nearshore capacity — WhatsAppWhatsApp₹17.0 L1,299₹1,3094.6xLive
Uniform program push — MetaMeta₹35.0 L1,134₹3,0864.25xLive
Uniform program push — GoogleGoogle₹4.0 L175₹2,2864.11xScaling
Uniform program push — WhatsAppWhatsApp₹5.0 L1,285₹3892.26xScaling